October 29, 2026 (North Conway, NH) – Burton, the Vermont-born snowboarding brand that helped shape the sport, will open a new store at Settlers Green on November 3, bringing its snowboarding gear and outdoor lifestyle products to the Mount Washington Valley.

Founded in 1977 by Jake Burton Carpenter in a Vermont barn, Burton grew from a small snowboard-making operation into a global brand that played a pivotal role in bringing snowboarding to the mainstream. Today, the company designs snowboards, boots, bindings, outerwear and apparel for riders on and off the mountain.

“Burton is a great addition to Settlers Green, especially as we head into the winter season,” said Michael Mitchroney, General Manager at Settlers Green. “Joining retailers like Cotopaxi, Marathon Sports and Merrell, Burton adds to our strong mix of brands that celebrate an active, adventure-driven lifestyle. Its longstanding connection to snowboarding and winter sports makes it a great match for Settlers Green and the North Conway community.”

“We’re excited to bring Burton to Settlers Green and offer riders a place to explore our products,” said Steve Martino, North America Retail Manager at Burton. “The new store brings Burton’s mountain heritage and product expertise to North Conway, a community with a deep connection to snowboarding and mountain life. We look forward to welcoming local riders and becoming part of the Mount Washington Valley’s vibrant outdoor community.”

Burton will open its 3,240-square-foot store in Suite A14 at Settlers Green.

For more information, visit settlersgreen.com.